ASSISTANT SALES MANAGER
The assistant sales manager is responsible for assisting the general sales manager in planning, organizing, controlling, and measuring the employees and activities of the new car department. He/she is directly responsible for the development of needed training programs for the new and used car salespeople. This person teaches all training classes or requests a qualified person in sales management to assist when necessary. He/she also is responsible for all administrative details of the new car department and others as assigned by the general sales manager.
GENERAL SALES MANAGER
The general sales manager is responsible for producing revenue and controlling expenses for the business by overseeing regular sales, selling finance and insurance programs, desking deals and being responsible for the service department.
NEW CAR/VEHICLE SALES MANAGER
The new car/vehicle sales manager is responsible for assisting the dealer in planning, organizing and controlling the actions of the new and used sales department and in measuring the performance of the employees in the department.
NEW CAR/VEHICLE SALESPERSON
The new car/vehicle salesperson is directly responsible for selling new vehicles at dealership gross profit, volume and customer satisfaction standards.
Typical duties and responsibilities:
Understand that business is built on customer satisfaction and devote himself/herself to guaranteeing satisfaction to customers.
Determine each customer's vehicle needs by asking questions and listening.
Keep abreast of new products, features, accessories, etc., and their benefits to customers.
Demonstrate new and used vehicles (includes test drives).
Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and it lays the foundation for customer loyalty.
Establish personal income goals that are consistent with dealership standards of productivity, and devise a strategy to meet those goals.
Report to the general sales manager regarding objectives, planned activities, reviews and analyses.
Attend sales meetings.
Maintain an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
Maintain a prospect development system that includes a group of prospect locators and sales associates.
Review and analyze actions at the end of each day, week, month, and year to determine how to better use time, and plan more effectively.
Understand the terminology of the automobile business and keep abreast of technological changes in the product.
USED CAR/VEHICLE SALES MANAGER
The used car/vehicle sales manager is responsible for taking used cars into stock, reconditioning them and selling each unit at a maximum gross with minimum expense. The manger will set objectives for the department and accomplish those objectives through planning, organizing, controlling and measuring.
USED CAR/VEHICLE SALESPERSON
The used car/vehicle salesperson is responsible for selling used vehicles at dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling and follow-up.
Typical duties and responsibilities:
Understand that business is built on customer satisfaction and devote himself/herself to guaranteeing satisfaction of customers.
Determine each customer's vehicle needs by asking questions and listening.
Demonstrate used vehicles (includes test drives).
Know and understand equity and values, and be able to explain depreciation to the customer.
Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
Know and understand the federal, state and local laws that govern retail auto sales or technological developments.
Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and it lays the foundation for customer loyalty.
Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
Establish personal income goals that are consistent with dealership standards of productivity, and devise a strategy to meet those goals.
Report to the used car sales manager regarding objectives, planned activities, reviews and analyses.
Attend sales meetings.
Maintain a prospect development system that includes a group of prospect locators and sales associates.
Review and analyze actions at the end of each day, week, month and year to determine how to better use time and plan more effectively.
Understand the terminology of the automobile business and keep abreast of technological changes in the product.
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